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Pantone's 'IT' Color for 2018: Ultra Violet

Ultra Violet: Pantone 2018 Color of the Year

Jimi Hendrix riffed on it, Prince wore it, U2 named a song for it, and now the Pantone Color Institute has dubbed it the 2018 Color of the Year. That’s right, the global color authority has tapped Ultra Violet: 18-3838 as the hue that both resonates and reflects the masses’ collective sensibility, mood and inspiration.

Prince and Ultra Violet: Pantone 2018 Color of the Year

Image via quartzy.qz.com

Dubbed the color of the cosmos, of mindfulness and possibility, this year’s shade has a lot to live up to. It’s dramatic, nonconformist, mysterious, rich—and, most of all alive. Which, we’re guessing, is largely the point in a current climate that’s marked by uncertainty, spiritualism and more than a little courage.  

Ultra Violet products and fashions

From left: Ikram Design Moroccan Pouf; Ultra Violet Nail Polish; Dream UP V2 Espresso Machine, available at Shop Ultra Violet

It will be interesting to see how designers within the fashion, home, art and design worlds—i.e. industries that believe in the power and psychology of color—embrace and channel the heady, blue-based purple. (The trio above gives you a taste of what’s to come). We can say with certainty that Ultra Violet treatments are sure to be bold, fluid and a bit enigmatic, which, in our minds, can only be a beautiful thing. 

Ultra Violet moodboard

Image via sandrascloset.com

We are living in a time that requires inventiveness and imagination. It is this kind of creative inspiration that is indigenous to PANTONE 18-3838 Ultra Violet.... From exploring new technologies and the greater galaxy, to artistic expression and spiritual reflection, intuitive Ultra Violet lights the way to what is yet to come. Leatrice Eiseman, Executive Director of the Pantone Color Institute

Main image via refinedguy.com

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