August 8, 2024 | Maddie Brisbane
When it comes to exploring home improvement options, visiting a showroom often means facing a whirlwind of products, features, and sales pitches. Marvin at 7 Tide is redefining this traditional approach with an innovative showroom experience that focuses not just on products, but on creating a collaborative, one-of-a-kind experience to inspire homeowners and their design teams to turn vision into reality.
Marvin at 7 Tide provides a unique opportunity for homeowners and their project teams to visualize custom-crafted window and door possibilities. This curated experience ensures that every consultation is private and personalized, allowing for interactive exploration of sizes, shapes, and finishes.
"We’re more than just a showroom. We’re all about the experience," explains Marvin at 7 Tide Manager Rachael Bartlett. "Our showroom is curated to be a physical manifestation of the brand so you can understand what Marvin is all about.” This approach is deeply integrated into the showroom's design, featuring immersive, home-like settings such as a living room, a dining room, and a lounge with smart home automation to simulate real-life environments.
Brand Ambassadors
Marvin takes personalized service to the next level with a dedicated team of Brand Ambassadors. "They’re really tasked with curating the experience from start to finish," Bartlett shares. From the moment an appointment is requested, the Brand Ambassadors conduct thorough initial work to understand the project’s scope, ensuring that every consultation is tailored to the client’s needs and goals. “Whether it's the homeowner, their design team, or all of the above, we make sure we're using their time wisely by aligning ourselves with their goals ahead of time.”
Understanding that many homeowners are navigating these choices for the first time, Marvin’s Brand Ambassadors excel at educating visitors. They assess each visitor’s level of understanding and fill in any gaps, ensuring that everyone feels confident in their knowledge and decision-making process. “There’s a level of pride working for Marvin," says Bartlett. This pride translates into an authentic representation of the brand’s values and products.
The Product Visualizer Tool
One of the standout features of the Marvin Experience Center is the Product Visualizer Tool. This tool allows visitors to see windows and doors projected digitally on a large wall at real size and scale. "The size and scale is really impactful," says Bartlett. “This is typically the first time they are seeing their windows and doors come to life. It is exciting to watch their reaction!” This tool helps visitors truly understand how much glass they will have, or even start imagining their views from their doors and windows, making the product come to life in a meaningful way.
The visualizer also allows for real-time changes to designs, helping homeowners and design professionals quickly make decisions and fall in love with the possibilities available. "It’s a real-time way to explore your design instantly with the touch of a button," Bartlett explains.
After a consultation, visitors receive detailed summaries and material samples tailored to their discussions. This post-consultation wrap up helps clients and design teams to review their options and make well-informed decisions at their own pace.
Taking the Next Steps
Marvin at 7 Tide offers a low-pressure environment, focusing on education and informed decision-making rather than direct sales. "We’re not trying to sell you anything. We just want you to learn, explore the possibilities, and make informed decisions," Bartlett affirms. This approach removes the typical sales pressure and allows for genuine connections and solutions that best fit the homeowner's needs.
Marvin also values its partnerships with dealers, recognizing the distinct roles each plays in the home improvement journey. "There’s a great partnership between Marvin dealers and ourselves," Bartlett notes. “We serve different purposes.” While Marvin focuses on the brand experience, design details and high-level product education, dealers handle the next steps, ensuring the project team is aligned on what Marvin products suit the application and how to obtain the materials to make their vision a reality.
Virtual Consultations
For those unable to visit in person, Marvin at 7 Tide offers virtual consultations. These virtual walkthroughs replicate the in-person experience, allowing homeowners to explore the product and interact with Brand Ambassadors from anywhere. Clients can also visit the virtual Experience Center anytime by visiting this link:
Experience Marvin at 7 Tide
By prioritizing genuine connections, unique visual tools, and a low-pressure environment, Marvin at 7 Tide transforms the process of choosing windows and doors into a memorable and inspiring journey. Whether visiting in person or virtually, homeowners and design professionals are invited to explore, collaborate, and realize their vision with confidence. To learn more and book a consultation, visit www.marvin.com.
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